Our goal is to discover the brand strategy and define the optimum positioning for a nation, city or region. This is always found in the (positive) Truth of the place.

First we carry out a rigorous journey of discovery using quantitative and qualitative research.

Credible and distinctive place brands are always derived from rigorous, honest and accurate research. While we immerse ourselves in the culture, history and economic realities of a place, we always work with a third party quantitative research partner to ensure that our own initial assumptions do not contaminate our analysis.

We conduct our own qualitative research to provide the foundations for the key insights that will provide a range of propositions for testing. And during this time, we record and analyse the culture, history, language and heritage of a place. We also consider the key competitors, examine the views of potential visitors or investors, and assess the impact of social, economic and cultural trends.

Applying our tools for key insight, we find that this journey will inevitably discover the Place Brand.

We then work with places to develop strategy and implementation for their Place Brand to ensure quantifiable results and return on investment. For nations, this can be profound, perhaps influencing GDP.