Place Branding is a new discipline – as a term it was first discussed in 1996.

Truly Consulting is at the forefront of defining the process of Place Branding, and the firm is, we believe, unique in its experience of not only developing strategies, but in implementing them too.

Despite the fact that Place Branding is at an early stage, Truly Consulting has already developed impressive experience in meeting a variety of challenges:

• Developing a brand implementation strategy and direction for a small country (Isle of Man) to raise awareness for economic growth, enhance civic cohesion and to protect its unique culture, history and identity


• Developing a new vision for India to encourage re-evaluation and increased visitor numbers


• Rebuilding the image of England’s largest county (Yorkshire) through developing a visionary tourism brand positioning strategy.


• Advising on strategies to protect the cultural, historic and ecological values of a region of Bulgaria (Strandja).


• Sharing key insights in Place Brand implementation strategy with an Island nation (Faroes)

India

Isle Of Man

Yorkshire